Welcome to Marketing the Media Center!

You can use this as a place to share and exchange ideas on how to market your library media center so that you can learn from each other and not re-invent the wheel! It was started as a collaborative work space during an AASL 2009 concurrent session. If you would like to edit the workspace, you can request access, but first you will need to sign up for a pbworks account if you don't already have one. Go to www.pbworks.com to sign up.

Click here to contribute Public Relations Ideas-Remember that public relations is “getting the library’s message across: ‘this is who we are and what we do, this is when and where we do it and for whom” (Haycock & Cavill, 1999) 

Click here to contribute Marketing Ideas-Remember that marketing is “finding out what the customer needs: ‘who are you, and what do you need, how, where and when can we best deliver it to you-and what are you willing to pay?” (Haycock & Cavill, 1999) 

Click here to contribute Advocacy Ideas-Remember that advocacy is "“building support and awareness incrementally over time and connecting agendas and priorities: ‘your agenda will be assisted by what we have to offer . . .” (Haycock & Cavill, 1999)

Click here to share ideas on Appealing to Patrons' Senses.

Click here to share ideas on Attracting New Patrons.

Click here to share ideas on Communicating and Connecting with Customers.

Click here to share ideas on Data Collection

Click here to share ideas on Displays.

Click here to share ideas on Getting Patrons to Visit More Often.

Click here to share ideas on Getting Patrons to Use More Products and Services.

Click here to share your library's Goals and Objectives.

Click here to share your library's Key Message Selling Points.

Click here to share Layout Ideas.

Click here to share Marketing Resources.

Click here to share your library's Mission Statement.

Click here to share ideas on how you engage in Product Differentiation.

Click here to share a list of Products, Services, and Programs you offer your students, teachers, parents, etc.

Click here to share methods for Service Failure Recovery.

Click here to share Signage Ideas.

Click here to share your library's SWOT analysis.

Click here to share your library's Target Populations.